Feminine yet modern, the brand emphasizes a strong attention to subtle details, fabrication and finish. Drawing inspiration from every day moments, everyday people, random words, awkward smiles and all the little things that can so easily go unnoticed.

The Pitchouguina woman has a look that is modest and contemporary with an undertone of femininity whose appreciation for the brand will grow through time once the smaller details and quality of the pieces are realised.

Follow : @pitchouguina



SS16 was created with a use of only two colours, off-white and deep blue to create holiday, seaside feel. With limited colourways the textures and the patterns played the biggest role, lines, gingham checks, herringbone and paisley shapes. In a gentle way we created a need for attention to detail. We mixed solid, structured fabrics with delicate laces and see through linens and with additional overlaying of semi see-through fabrics created subtle stories of patterns that came together.